Cover designs first begin with reading about the subject matter, getting familiar with the audience, and examining the comps currently on the market. Then moving into the second stage, concept sketches. Providing the book editor, publisher, author, and distributor with several concepts to choose from allows an appropriate opportunity for feedback. Cover design is definitely … Continue reading Cover Design

Form design, to me, is a truly fun activity. The main goal of a form is to capture information to be used by someone and we all know how boring that can be–filling out forms. My small mission in life is to turn poorly designed forms into something which is a mundane task, turning it … Continue reading Form Design

Layout design is an often-underestimated step of the publishing process. It requires both a sophisticated aesthetic and great attention to detail. As a book layout designer, I take great care to consider the subject matter and audience of the text applying the appropriate design elements that highlight the information, not obstructed by it. Each book layout was … Continue reading Layout Design

Why logo design is important?Your logo is you or your business’ first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to whatever it is offering them. –Excerpt from Logo Design: Everything You Need to Know by Nick Carson and David Airey

Web work has its own set of challenges, not only to share information with the viewer but to do it as concise as possible all while eliciting an action. In my view, banners, buttons, and ads, are a marriage of perspectives between design and marketing staff, with the goal of creating an effective result.