Resume

Education

Louisiana State University Shreveport, Master of Business Administration, Marketing (In progress)
Savannah College of Art and Design, Savannah, GA, Bachelor of Fine Art, Graphic Design

Software & Technical Knowledge

  • Expert-level knowledge of Adobe Creative Suite, WordPress, and digital asset management
  • Extensive knowledge of offset and digital printing requirements
  • Adept at long document creation
  • High level of ability and understanding of social media sites and email marketing platforms

Employment History

EmpowerMe Wellness, Marketing Director
2019 – Present

  • Refined brand and communications to create highly creative and effective content and design templates to entice key audiences.
  • Designed consistent brand documents throughout the organization and implemented them within the marketing department.
  • Established a company store with marketing collateral and apparel with continued monitoring and maintenance of the site.
  • Developed comprehensive marketing and communications re-branding plan for 450 locations, with targeted goals, quantifiable outcomes, and timelines.
  • Lead and collaborate with business development and recruitment teams on various events.
  • Oversee the marketing and design teams to create an efficient and dedicated environment.

Thundering Paws Animal Sanctuary, Dripping Springs, TX, Digital Content
2018 – Present

  • Redesigned website and coordinate WordPress training for new users as needed.
  • Coordinate with the executive director, staff, and fosters to post constant social posts on Facebook, Instagram, and Twitter.
  • Create and organize printing of any marketing materials for the organization.

Bailey Banks & Biddle, Kyle, TX, Marketing Operations Specialist
2018 – 2019

  • Established marketing initiatives and strategies to launch new product lines in the stores and increase the customer base.
  • Designed and/or updated and distributed marketing materials, such as brochures, flyers, and business cards.
  • Created, designed, and coordinated the printing, distribution, and installation of special promotion/holiday signage for all retail locations from in-case placards, lease lines, posters, window clings, banners, and social media ads.
  • Established and managed digital assets library of company and vendor images and logos.
  • Upkeep and additions of products on the website via Shopify as well as post to social media sites.
  • Maintained the operations directory, policy and procedural updates, and other operations manuals.
  • Assisted Director of Operations with store closures/openings, including business licenses and permits, and work with other key members of management to ensure state and federal compliance of locations.
  • Created and distributed reports needed by VP of Operations.
  • Processed supply orders from the stores and maintained inventory of store support items.

Maggie Louise Confections, Austin, TX, Director of Logistics
2017 – 2018

  • Established, organized, and built inventory processes for a growing warehouse establishing an inventory manager position with appropriate responsibilities.
  • Hired and trained new employees as well as staffing up during peak holidays several times a year.
  • Managed four department supervisors—logistics, inventory, shipping, and printing—ensuring all portions of these fields are running smoothly and working cooperatively.
  • Provided ad-hoc, weekly, and monthly reports to executive management.
  • Interfaced with the customer service department to resolve issues and identify opportunities for excellent product delivery to retail and wholesale customers.
  • Interfaced extensively with internal department heads and executive management to address and resolve issues, implement changes, and identify opportunities.
  • Generated production processes to increase productivity by 150%.

Prufrock Press, Austin, TX, Senior Graphic Designer & Print Production Specialist
2010 – 2017

  • Designed and executed book cover and layout concepts for new educational titles sold in bookstores, online, and through the distribution company.
  • Managed initial print and reprint production schedules for 45+ new titles per year along with more than 600 existing titles submitting revisions as necessary.
  • Redesigned trade, consumer, and special needs semester catalogs to highlight top-selling titles in their respective categories.
  • Coordinated between publisher, three full-time editors, and a junior graphic designer to ensure projects are assigned and completed on time and expectations are met.
  • Developed, trained, and cultivated a new junior graphic designer position focusing on eBook conversion, marketing material preparation, and other file support.
  • Worked closely with Marketing and Promotions to design and enhance marketing materials, advertisements, and conference materials.
  • Coordinated Library of Congress Cataloging-In-Publication applications to ensure timely receipt for new titles.

Daily Press, Newport News, VA, Lead Graphic Designer, Niche Publications
2007 – 2010

  • Established a consistent look and feel, from conception, of niche products and marketing materials in keeping with a brand identity for:
    • MyTime Women’s Show: Annual women’s lifestyle expo
    • MyTime for Women: 24-page monthly lifestyle, glossy magazine
    • Mom&Me: 24-page monthly family-oriented, newsprint flexi
    • HealthyLiving: 16-page bimonthly health-driven, newsprint tab insert
  • Coordinated between publisher, writers, advertising department, and proofreader to ensure components had been submitted on time for all publications.
  • Maintained relevant, timely story budgets, along with project and print schedules for all niche products.
  • Provided art direction and coordination for photographers.
  • Served as a lead project manager and assisted Sales Team with advertising presentations including special ads and publications.